Why Specialization is the Enemy of Growth
We have been sold a lie. The business world loves to tell us to "niche down" and hire specialists. "Jack of all trades, master of none," they sneer. But in the context of digital marketing, this advice is dangerous. The full quote, which people conveniently forget, is "a jack of all trades is a master of none, but oftentimes better than a master of one." Social Media Infinity challenges the...
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